Last updated: 02/08/2024
Pertify.com is owned and operated by Flowers Wings Ventures LLC, a company registered in Riverside, California. This policy explains how we use cookies and other tracking technologies to collect and use information about you when you visit our website.
What data do we collect?
When you visit our website, we may collect some basic traffic data, such as your IP address, browser type, device type, and pages visited. We use this data to analyze our website performance and improve our services.
We also use cookies and similar technologies to enhance your user experience on our website. Cookies are small files that are stored on your device when you visit a website. They help us remember your preferences, such as your language, currency, and cart items. They also help us track your behavior and interests on our website, so we can offer you personalized recommendations and advertisements.
Some of the cookies we use are essential for the functionality of our website, such as enabling you to log in, add items to your cart, and checkout. These cookies are strictly necessary and cannot be disabled.
Other cookies are optional and depend on your consent. These cookies include:
- Essential cookies: These are necessary for the proper functioning of our website and cannot be switched off. They enable you to access and use our website, to log in to your account, to add items to your cart, and to complete your purchases.
- Functional cookies: These allow us to remember your choices and settings, such as your language, currency, shipping address, and other preferences. They also help us to provide you with enhanced features and services, such as product reviews, ratings, wish lists, and recommendations.
- Analytical cookies: These help us to measure and analyze how you use our website, such as which pages you visit, how long you stay on them, how often you return, and what links you click on. They also help us to identify and fix any errors or issues that may occur on our website.
- Marketing cookies: These enable us to deliver relevant and personalized advertising to you based on your browsing behavior and interests. They also help us to measure the effectiveness of our advertising campaigns and to optimize them accordingly.
You can manage your cookie preferences at any time by clicking on the cookie settings icon at the bottom of our website. You can also disable cookies in your browser settings, but this may affect the functionality and performance of our website.
We also use third-party tools that may collect some of your data when you use our website. These tools include:
- Google Analytics: This is a web analytics service provided by Google that helps us to understand how you use our website and how we can improve it. It collects information such as your IP address, browser type, device type, location, referral source, pages visited, time spent, actions taken, and conversions made. You can learn more about how Google uses this information here: https://policies.google.com/technologies/partner-sites. You can also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
- Facebook Pixel: This is a code snippet that we place on our website that allows us to track the actions of users who visit our website after seeing or clicking on one of our Facebook ads. It helps us to measure the performance of our Facebook ads and to show you more relevant ads on Facebook and its partners. You can learn more about how Facebook uses this information here: https://www.facebook.com/about/privacy/update. You can also opt out of Facebook Pixel here: https://www.facebook.com/settings/?tab=ads.
How do we use your data?
We use your data for various purposes, such as:
- To process and deliver your orders: We need your name, address, phone number, and email address to confirm your order, ship your products, and send you order updates.
- To provide customer service: We may use your name, email address, phone number, order details, and feedback to respond to your inquiries, complaints, or requests.
- To improve our website and products: We may use your traffic data, cookies data, and feedback to analyze our website performance, user behavior, customer satisfaction, and product quality.
- To personalize your experience: We may use your cookies data, purchase history, and preferences to offer you tailored recommendations, ads, and discounts.
- To communicate with you: We may use your name, email address, phone number, and preferences to send you newsletters and promotional emails if you subscribe to them. You can opt out of these communications at any time by clicking on the unsubscribe link at the bottom of each email or contacting us at [email protected].
- To comply with legal obligations: We may use your data to comply with any laws or regulations that apply to us or to protect our rights or interests.
- We offer you the option to subscribe to our email newsletter and SMS contact list that allow us to send you marketing content such as new products, discounts, sales, events, tips, guides, and other information that may be of interest to you. You can opt in to receive these communications by entering your email address or phone number in the designated fields on our website or during checkout. You can also opt out of these communications at any time by clicking on the unsubscribe link in the emails or texting STOP in the SMS messages.
How do we share your data?
We do not sell or rent your personal data to any third parties for their own purposes. We only share your data with third parties that help us provide our services to you or that have a legitimate interest in processing your data. These third parties include:
- Payment processors: We use PayPal and Stripe to process your payments when you purchase our products. We do not store any payment information on our website. All payment transactions are handled by external payment gateways that are compliant with the Payment Card Industry Data Security Standard (PCI DSS). We currently use PayPal and Stripe as our payment gateways. You can learn more about how they use your information here: https://www.paypal.com/us/webapps/mpp/ua/privacy-full and https://stripe.com/privacy.
- Shipping providers: We share your name, address, phone number, and email address with these providers so they can deliver your products and send you tracking information.
- Marketing partners: We use Google Ads and Facebook Ads to show you relevant ads on our website and other platforms. We share your cookies data and purchase history with these partners so they can optimize our ads for your interests and preferences. You can opt out of these ads by adjusting your cookie settings or your Google and Facebook ad settings.
- Email service providers: We send you newsletters and promotional emails if you subscribe to them. We share your name, email address, location, and purchase history with this provider so they can send you personalized emails. You can unsubscribe from these emails at any time by clicking on the unsubscribe link at the bottom of each email.
We may also share your data with other third parties if we are required to do so by law or if we have a good faith belief that such disclosure is necessary to protect our rights or interests, or the rights or interests of others.
How do we protect your data?
We take appropriate technical and organizational measures to protect your data from unauthorized access, use, disclosure, alteration, or destruction. These measures include:
- Using secure servers and encryption technologies to store and transfer your data.
- Limiting the access to your data to only those employees, contractors, and partners who need it to perform their duties.
- Training our staff on data protection and privacy practices and policies.
- Reviewing and updating our security measures regularly.
However, no method of transmission or storage is 100% secure, and we cannot guarantee the absolute security of your data. You are responsible for keeping your password and account information confidential and for notifying us immediately if you suspect any unauthorized use of your account.
How long do we keep your data?
We keep your data for as long as necessary to fulfill the purposes for which we collected it, or as required by law. The retention period may vary depending on the type of data and the purpose of processing. For example:
- We keep your order details for as long as needed to process and deliver your orders, provide customer service, comply with legal obligations, resolve disputes, and enforce our agreements.
- We keep your cookies data for as long as you consent to their use or until they expire.
- We keep your email address for as long as you subscribe to our newsletters or promotional emails or until you opt out.
When we no longer need your data, we delete it from our systems or anonymize it so that it cannot be linked back to you.
What are your rights?
We respect your privacy rights and comply with the California Consumer Privacy Act (CCPA) and other applicable laws and regulations. You have the right to access, correct, delete, or restrict the use of your personal information that we have collected from you. You also have the right to opt out of the sale of your personal information to third parties, if applicable. To exercise any of these rights, you can contact us at [email protected] or use the contact form on our website. We will respond to your request within 30 days.
You have certain rights regarding your personal data, such as:
- The right to access: You have the right to request a copy of the personal data we hold about you.
- The right to rectification: You have the right to request that we correct any inaccurate or incomplete personal data we hold about you.
- The right to erasure: You have the right to request that we delete any personal data we hold about you, unless we have a legal reason to keep it.
- The right to restriction: You have the right to request that we limit the processing of your personal data in certain circumstances, such as if you contest its accuracy or object to its use.
- The right to portability: You have the right to request that we transfer your personal data to another service provider in a structured, commonly used, and machine-readable format.
- The right to object: You have the right to object to the processing of your personal data for direct marketing purposes or for any other purpose based on our legitimate interest, unless we have a compelling reason to continue it.
- The right to withdraw consent: You have the right to withdraw your consent for the processing of your personal data at any time, without affecting the lawfulness of the processing before the withdrawal.
- The right to complain: You have the right to lodge a complaint with a supervisory authority if you believe that we have violated any data protection laws or regulations.
To exercise any of these rights, please contact us at [email protected]. We will respond to your request within a reasonable time frame and in accordance with applicable laws.
How do we update this policy?
We may update this policy from time to time to reflect changes in our practices, technologies, or legal requirements. We will notify you of any material changes by posting a notice on our website or by sending you an email. We encourage you to review this policy periodically to stay informed about how we collect, use, and share your personal data.
How can you contact us?
If you have any questions or comments about this policy or our privacy practices, please contact us at:
Pertify Styles
3870 La Sierra Ave. No. 373
Riverside, CA 92505
USA
Email: [email protected]
